Est. 1978 · Saharanpur
Shiv Kumar Mittal
Founder · Mittal Associates
The Founder's Story
In 1978, in the quiet city of Saharanpur, a young man with a clear conscience and an even clearer purpose opened his doors for the first time. His name was Shiv Kumar Mittal.
What he built over the years wasn't just a business — it was a relationship with people. Customers who came once kept coming back, not because of what was on display, but because of how they were treated. Fairly. Honestly. With the kind of warmth that doesn't come from a policy, but from a person.
He never separated the man from the merchant. The way he did business was simply the way he was — generous with his time, careful with his word, and always more interested in the person across the table than the deal on it. A customer wasn't a transaction. They were someone whose trust mattered, and he treated it that way.
Mittal Associates started in silver. Over nearly half a century, it has grown into something that carries the same name, the same principles, and the same quiet commitment to doing right by every person who walks through the door.
Justice and Honesty — not as a tagline, but as a way of life.
Justice
Every customer, every transaction, every stone — weighed fairly. No one leaves feeling they were taken advantage of.
Honesty
What you see is what you get. We tell you exactly what a piece is worth, what it's made of, and what it will cost. Always have.
What We Believe In
Every person who walks through our door carries a story — a wedding, an anniversary, a gift for someone they love. We treat that moment with the weight it deserves.
We tell you what a piece is worth, what it's made of, and what it will cost. No inflation, no pressure, no fine print. What you see is what you get.
Justice isn't just a word on a wall here. It's the standard we hold every conversation to — whether you're spending a thousand rupees or ten lakh.
Many of our customers first came in decades ago. They came back — and brought their children. That continuity is something we take seriously and are proud of.
The best conversations happen in person. Come see the collection, ask anything you like — we're always happy to talk.
